Work History
Sep 2023 – Present
TikTok
Sr. Strategist & Analyst - Governance and Experience
Led data infrastructure and policy compliance initiatives
- Led a team of junior analysts to overhaul data infrastructure, enhancing insights with new dashboards
- Created North Star metric system using seller evaluation scoring, improving merchant campaign eligibility accuracy by 25%
- Directed cross-functional projects to eliminate non-compliant TikTok Shop listings, reducing policy infringements by 40% within 3 months
Oct 2021 – Sep 2023
HelloFresh
Lead Data Analyst - Customer Experience Specialisation
Optimized customer experience and data processes
- Saved £17M Annually through customer ingredient compensation optimization and fraud detection
- Built Python-based ETL pipelines (pandas, Airflow, REST API) to automate web scraping and data transformation
- Developed Streamlit web application to manage operational incidents, cutting data entry time by 30%
- Designed company-wide Tableau dashboard templates, adopted by 50+ teams
Nov 2019 – Apr 2020
Publicis Groupe
Marketing Data Analyst (Internship)
Generated insights for Fortune 500 client media landscape
- Created actionable insights from Media Landscape reports
Education
Sep 2018 – Jun 2021
Cass (Bayes) Business School
BSc in Finance & Business
Completed Bachelor's degree with academic excellence
- Awarded Mayor of London Scholarship for Academic Excellence
- Exchange Program at University of Sydney Business School (2019)
Certifications
•
Udemy: Python, Data Science, and Machine Learning Boot Camp & Advanced Tableau Training
Technical Skills
data Analysis:
SQLPython (pandas, NumPy)TableauPowerBIA/B Testing
data Engineering:
AWSSnowflakeDockerKubernetesAirflowDBTAPIs
automation:
StreamlitWeb Scraping (BeautifulSoup, Selenium)ETL Pipelines
tools:
ExcelJIRAGit